My Impact
Varo is a FinTech company that helps Americans establish financial security through high yield savings and no fee banking. I wanted to make an impact with a team that delivers financial reassurance to all customer segments, especially those who have been denied financial opportunities from bigger banks.
As the Brand Content Intern, I’ve developed marketing messages and creative content that have aimed to inform customers of the financial tools that Varo offers. The content I created consisted of video productions that shared stories of customer experiences and social media designs that helped establish Varo’s rebrand and credibility. I also tweaked Android and iOS product screens using Sketch for rebrand purposes. Furthermore, I’ve helped strategize start-to-finish marketing plans for product launches as well as co-managed sweepstakes and contests to engage customers with the company’s mission. So far my efforts have assisted Varo in gaining 2000+ followers on Instagram, increasing overall social media engagement, illustrating customer segments to investors, and launching new products.
Last year, I traveled through parts of Asia and it came to my attention that there were many Asian communities in demand of basic necessities. After my time abroad, I wanted to help solve some of the issues I became aware of, which included the safety of young women, hygenic water, higher education, disability rights, financial literacy, and more. Give2Asia, a US-based nonprofit organization, has a mission to drive social impact in local communities across Asia. I had the opportunity to become Give2Asia’s Marketing and Communications Intern to help bridge philanthropic groups with their target communities.
I directly impacted philanthropic partners by providing them with social media content including videos, animations, and graphics to raise awareness about their mission. After conducting interviews with Asia-based field advisors, I created informative blog posts to showcase their global efforts. Analyzing and communicating Mailchimp metrics and testing keywords on Google Adwords helped me better understand how partners were responding to Give2Asia's efforts and messaging, which helped me select key words that would bring individuals, philanthropic groups, and corporations onto Give2Asia's website.
I wanted to impact local communities in Singapore, a young and modern country ranked as one of the richest countries. Because most of Singapore’s citizens live in high-rise apartments, many residents have digital smartlocks, which have increasingly pushed conventional locks out of the market. I was lucky to contribute to this IoT evolution as a Digital Marketing Intern at Igloohome.
In the short 7 weeks of my study abroad internship, I helped create marketing videos, which have now reached over 17,000 views combined. I spoke on behalf of Igloohome to explain key features of some of their top products and I gave demonstrations on how their smartlocks work. At tech events, I promoted and pitched their smartlocks to increase sales and brand awareness. Futhermore, I managed product giveaways on Airbnb’s Finest Hosts Facebook Group to strengthen Igloohome’s global presence and relationship with customers.
Leadership
Delta Kappa Alpha, Professional Cinematic Fraternity - 2019
As a Co-Producer and Documentarian of my pledge class, I helped organize the timeline of cinematic productions, distribute tasks to specific departments, and create budgets for production equipment and materials.
ASUC Admin Office - 2019
As the Senate Administration assistant, I was responsible for ensuring that minutes at Senate meetings were recorded and that all external and internal bills were properly amended and passed.
Business Careers in Entertainment Club - 2018
As a Digital Marketing Committee member, I co-hosted a marketing network event for 100+ students on campus, bringing in professionals from Twitter, PlayStation, Facebook, and more.
For Fun